Now, I just got back from a run and I wanted to shoot this quick video because it’s a topic I had earlier with a client of mine I was working with. The two words that came up were just and only. In this conversation, he was telling me, “Doug, I’m just doing this,” or, “It’s only one time.” It’s only one time I’m doing it, or only one cookie or whatever it was. So in our conversation, it happened to be around the area of business. The words just and only kept coming up in this conversation. That’s when I stopped him. Let’s just say his name was Rick. I said, “Rick, it’s not just, and it’s not only. Take those words out of your vocabulary.” So what would you say if you took out the word ‘only’ in that sentence?
Today I’m going to talk a little bit about your soul, and kind of in an abstract point of view. Now, if you’ve ever seen Office Space, you know when the woman talks about it. She says, “Oh, you’ve got a case of the Mondays.” Or something along those lines. Now I love the movie, and I haven’t seen it in awhile, but it always plays in my head when I heard somebody complain about the work week coming up.
So what is a 90-minute hour?
I mean that’s an oxymoron, isn’t it?
I mean 90 minutes is 90 minutes in an hour is 60 minutes. The 90-minute hour is actually a book I read back in high school. I went to the library and for some reason, I was just thirsty for personal growth and I wanted to be successful. The library, I knew, was one place I could start. I found this book called the 90-minute hour. Now, I didn’t realize it back then, but this was the author that ended up writing all these guerilla marketing books that became famous. You can pick up the 90-minute hour, I just checked on amazon, for as little as nineteen cents. I mean, it’s an older book but this book had a significant impact on me as a young man and it does today as well.
That’s right. The story goes that inside a courtroom there was a really intense battle between the defendant and the plaintiff. The plaintiff told their story to the judge, and at the end, the judge said, “Wow, that’s right.” Then the defendant went up, and the defendant told their heartwarming story, as well, and the judge said, “Wow, that’s right.” Then all of a sudden the clerk looked at the judge and said, “Your Honor, they both can’t be right.” The Honor looked at the clerk and said, “Well, that’s right.”