As many of you listeners know I own two different marketing agencies. Often times when we meet with a client we ask them, “What is your statement of value?” We get blank stares, probably like you’re feeling right now. But a statement of value is simply a formula. It’s not a unique selling proposition, it’s really what value does that product or service bring to the market place. The formula is very simple. It’s product enables the customer to do what? We actually answer that question, then the client can almost have a one-liner. We use that across all marketing platforms.
But when I’m coaching coaches … I coach business owners and coaches, and when I’m coaching coaches I’m always asking them, “What is your statement of value?” Now this applies for you and I too. What is our statement of value that we’re giving back to the world? If you’re listening to this daily growth hack you wanna leave a legacy, you wanna play at a higher game, and I applaud you for that. But consider the possibility that you also need a statement of value of your life, kind of a one liner that you run through. How would you do this?
Well grab your journal. What I want you to write out is your name. So my case would be Doug enables, and the customer. Now the customer can be the world. Now of course you can use a customer base, you could use, for myself I can say coaches or entrepreneurs or business owners, enables them to experience what? I might say as an example, “Doug enables coaches to experience the lifestyle that they’ve always wanted by helping and serving other people.” Or, my other clientele, which is high in business owners, “Doug enables successful business owners to experience more out of their life and actually build their business around their life, rather than the other way around, which most do.”
Now, these are just examples and frankly they’re off the cuff and I didn’t plan on talking about this, but that’s what I do with these daily growth hacks, I just kind of hit the lights and speak whatever comes up for me. Now for you, what you can do is take this a step further and you can actually do a statement of value at each of your five to thrive. That’s bonus points if you chose to do that. You could talk about your body, what does your body enable you to do? For example, “Doug’s body enables Doug to go snowboarding right after he does a daily growth hack.”, or, “Enables Doug to play with his child and his wife on epic proportions, just as well as when he was in his early 20s, if not better.” That could be my statement of value for my body. Now I can do this for relationships, for my business, et cetera.
I encourage you to try this out and see what feels good for you, ’cause at the end of the day it not only has to make sense but has to feel good. This is what it’s all about, we work of emotions, not logic. We use logic to justify those emotions. Try the statement of value formula and let me know how it goes. I really love when you reach out to me and tell me how things are going for you, I really appreciate it. That’s it from me today. May sure you go over to authorofyourownstory.com and get on our email list. I know many of you have and I’ve gotten your replies and I greatly thank you for those. Also, reach out to me, I’m easy to find on social media and I’d love to hear about your journey, so please share it with me.
Last, but not least, share this with at least three people that you know, so they can enjoy their journey and really raise your tribe and have conversations that matter. I’ll see you tomorrow. Remember, go out and be the author of your own story.
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