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I was at the gym this morning working out and there were two guys talking. One guy turned to his friend and started correcting his form and it made me start to think, what is the outcome that I want? Now I could have stepped in and say, hey look. You know the advice that you’re giving is really bad. You know this person might even hurt themselves and embarrassed his friend.

But I could tell that he was actually really enjoying helping his buddy out, and really what I would have done is just push them both away. So I sat back and relaxed and just simply had conversations with them. Where are you stuck in the black and white situation of being right versus being happy? Where is this creating unhappiness in your life?

Now, when I talk about running your life like a project, what I’m really talking about is a conversation I had with a friend of mine. Now he’s a business owner and he manages several projects in a given day. He’s really efficient at it. People ask me, hey is this about me? Are you talking about me in this subject? Are you talking about my story? Well, honestly I’m not.

You know, I’ve only really talked about clients that I currently train and work with. And chances are, it’s not about you. However, yet it is. And what do I mean by that? Well, what I mean by that is if something that I’m saying is touching you, is making you feel like I’m speaking about you, that means it’s triggering something inside of you. Start with hunger in your own back yard as you grow this bigger.

You see, oftentimes we set these huge goals and they only set us back because they’re so big they seem enormous and we have to get them right. Heres’ what I’m trying to tell you is you don’t have to get it right, right now. You can make a difference by starting small. When it comes to his life, when he leaves work, his life seems to fall apart. He looked at me and said, Doug, what do I do? I go home. My relationships are in shambles. I can’t seem to get fit.

My health, my energy are just down. I just can’t manage all of this. Now as soon as he said I can’t manage all of this, a light bulb clicked off in my head. He’s a project manager. So while isn’t he managing his life like another project? So I manage multiple projects across multiple companies and the way I do this is by using project management software. So about three or four years a go I started using the same exact software to manage my life.

What if you write your eulogy. You were able to actually stand above and listen to the crowd at your funeral. What are people saying there? Are they going to say, jeez Doug was such a hard worker? He worked 50 hours to 70 hours a week, working on his business. Wow, we were so proud of him. Or are they going to say, wow Doug was such an amazing friend? He was there every time I needed him.

You whenever I needed advice or even someone to help me move, whatever it was, Doug was always there to lend a helping hand and an open heart. Now, which one would you rather be? So in the circles I run with, business gets talked about a lot. And oftentimes you’ll hear people talking in social settings about bad ideas. Hey my cousin had an idea and it was a horrible idea or I’ve started a business. It was just a bad idea and that’s why it failed.

Or I have an idea for a business but I think it might be a bad idea so I’m not going to start it. These kind of conversations come up often, and I hear them a lot. And what’s really interesting to me is that I don’t think there’s a bad idea. I just don’t think there’s a bad business idea. Now what I mean by that is, I can take any idea, any business idea you can think of, I can show you somebody that’s millions of dollars on that idea.

Whether it’s digital, or retail, brick and mortar, manufacturing, service based, you name it, there’s somebody out there doing that successfully. Doug, love what you’re doing, but I want it too. I want a lifestyle that actually works around me and my goals and my dreams. Really what they’re saying is, I want to develop a digital lifestyle where I can travel where I want to go, still run my business, still affect people in a positive way, but I don’t know how to do it.

I feel like I’m chained to my current business or to whatever I’m doing currently. So really what he was asking and this is an old client of mine, and he said, gee what can I do now? What is the fast track? Should I get a job with somebody that’s digital and sell my business? Should I just go, is there a class I can take? No MBA really covers this. How do I do this Doug? What’s the next step?

Running a business digitally is no different than running a brick and mortar business. You must master the fundamentals of business. Right before bed they’re going to visualize themselves being successful at whatever endeavor they’re embarking on, right before they go to sleep. Why is this important? Well, this is important because when you go to sleep your mind’s subconscious is going to process the last thing that you were thinking about.

What I want you to do is, right before you go to sleep, I want you to think about that. Visualize the success, not the journey but the success. What is it like when you are at that successful point? You can’t force anybody to do anything they don’t want to. You can lead a horse to water as the saying goes, but you can’t make it drink. And what I mean by this is, you can’t make somebody change.

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