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So recently, I’ve been getting a lot of direct messages on Instagram from young hustlers, and that’s how they’re self-describing themselves. And often times there’s a theme. In these particular string of messages, and there’s three to be exact, they’re asking me, “Doug, you know, how do I go about finding my passion. I want to make the world a better place, I want to go out and make changes, and I really want to go after it. What’s the first step? What do you recommend?”
This morning I popped out of bed, or at least wide-awake in bed around two in the morning. Now, this is typical because we have an eight month year old child, and he wakes up in the middle of the night and wants to be fed. That’s understandable, but this one was a little bit different. It was a little bit different because my child hadn’t actually woken me up. When I woke up, I was just wide awake. Now granted, my wife and I go to bed really early now to counter this interrupted sleep patterns that we have now. But, I sat there for a while and laid in bed and tried to go back to sleep, as I typically would, but this time I could just tell it was a little bit different.
I actually heard this years ago from a friend Robert, and Robert actually was an entrepreneur along with myself. One of the things that he told me that really resonated with me and it still does today was that actually when you look at somebody who’s doing construction, they always put their tools away at the end of the day. No matter what they’re doing, they put their tools away in an organized fashion and close their day out.
This morning I was talking to a young entrepreneur and the conversation was about the grind. About hustle and how there has to be some sort of hustle within a business. Now I had to stop him because what I wanted to ask him was are you getting everything you want out of life? And there was a long pause in there, as there often is when that question is asked. The answer was simply no, no they weren’t. They were trying to achieve their goals and dreams through the vehicle of their business, right? And it was a young business, a business just being started and they’re spending all of their time doing it.
Several months ago, in fact actually a year ago, I set out to keep a gratitude journal with the idea that after 90 consecutive days of writing down what I was grateful for in my wife, I would hand it to her. Now, the idea behind this journal is each and every morning I would wake up, grab my journal as well as this other journal, and I would write into the separate journal what I was grateful for. Not just the fact that I told my wife … I tell my wife every single day, but I would write it down. After 90 days, she’d have 90 pages, almost like a book that I could hand to her as a present, as a surprise.
Today I want to talk to business owners, and I wanna talk to you about what is your first impression, or what is the first impression your business gets. Now, today it’s all online. Now, we all know that, right? But as business owners, how often is that missed? You know, I was talking to one of my clients today, and we were talking about his business, and he was working on this very sophisticated marketing funnel, and it was really neat, except for the fact he missed his main first impression, or what I call your home base, which is your website.
Back in the early 2000s, I was a proud business owner. I had a business mentor that I was working with and he told me, “Doug, you need to build it before you need it.” Now, this is one of the most successful people I have ever met at the time and what he was really telling me was I need to start building the infrastructure in my business before I actually needed it. What I was doing is what most business owners, in fact, most of us do, right? We start building things or getting things in an order when we need them whether that be a relationship, whether it be a friendship when it comes to networking, or just whether a skill or even fitness. We try to get in shape for summer. We try to get in shape for the new year when that time is there.
Today, I’m specifically going to talk about business. Now, if you’re not a business owner, just stay tuned, because this could apply to you, or at least you’ll learn a little bit more about the things that you should understand.
Often times when we’re looking at doing something we take the DIY approach to it. There’s nothing wrong with that. Often times we wanna learn a foreign language, we might buy audio cassettes, we might buy a book, we might do some research online. When it comes to our body, maybe it’s working out, maybe we decide we wanna get a subscription to men’s fitness or women’s fitness and maybe we buy a book or two or maybe even take a class. But how often do we actually take that goal and compress the time? Compress the time and shorten the gap from where we are today to where we wanna be. Now, the key to this is finding somebody who’s been there and done that and can actually help us along the way.
I was recently talking to a tech entrepreneur, and they were doing great. But the problem that they were having is, they didn’t have a consistent cash flow coming in. They’re marketing was working, their processes were working, but sales just didn’t seem to be happening. It seemed to be happenstance. And when we were having a conversation I asked him, “Do you have a rainmaker on your team?” And he said, “What is that?” Well, a rainmaker in business or in sales is commonly someone who is able to make it rain. They’re able to consistently bring in new business, new leads, and new sales consistently to your business line.
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