Today I want to talk to business owners, and I wanna talk to you about what is your first impression, or what is the first impression your business gets. Now, today it’s all online. Now, we all know that, right? But as business owners, how often is that missed? You know, I was talking to one of my clients today, and we were talking about his business, and he was working on this very sophisticated marketing funnel, and it was really neat, except for the fact he missed his main first impression, or what I call your home base, which is your website.
Today, I’m specifically going to talk about business. Now, if you’re not a business owner, just stay tuned, because this could apply to you, or at least you’ll learn a little bit more about the things that you should understand.
I was recently talking to a tech entrepreneur, and they were doing great. But the problem that they were having is, they didn’t have a consistent cash flow coming in. They’re marketing was working, their processes were working, but sales just didn’t seem to be happening. It seemed to be happenstance. And when we were having a conversation I asked him, “Do you have a rainmaker on your team?” And he said, “What is that?” Well, a rainmaker in business or in sales is commonly someone who is able to make it rain. They’re able to consistently bring in new business, new leads, and new sales consistently to your business line.
Now, I’ve had a conversation with two different business owners over the past week, which brings me to this conversation with you on how to get rich. Now, both of these business owners had an idea. They’d seen people on social media advertising their marketplace, the way that they do it, right? And it was kind of that flashy tone, the Bentley, the nice house, the vacations, the stuff that all of us probably want.
I own two marketing agencies and our average client is paying us anywhere between 1,700 and 15,000 a month in reoccurring cost. Now, they see the value in this and our actual ability to maintain a client over a course of several years is extremely high. However, over the last six months, we decided we want to make an impact for smaller businesses who couldn’t afford our services.
