Last night someone asked me, they said, “Doug, how do I know when I see somebody that’s actually living The Author of Your Own Story lifestyle? Give me two examples, just something that I can look at in other areas of life that I can really see.” And I said, “Easy, that’s really easy for me to do.” And they looked at me in astonishment. “Well, why was it easy?” Well one, the skater. The skater is the perfect analogy, right? You see a skateboarder and what are they doing? They’re trying tricks and they’re eating it hard. If you watch, there’s tons of YouTube videos as well as Instagram channels dedicated to this phenomenon.
So, in a previous episode, in fact the last one, we talked about “Who are you?” I gave you four exercises to do in your journal. During those exercises, I hope you discovered new things about yourself, and that you’re on the right path … The right path to becoming the author of your own story, and living that life of your dreams. You deserve it.
Jay Abraham has something he talks about, which is your three ways to grow a business. Now, this is something that I use in all of my businesses on a regular basis, but I especially use it for my strategic planning, and when I’m forming my 90-day goals.
So it’s very simple, and it’s going to require you to actually write some things down. So grab a blank piece of paper, and if you have your own business, you’re going to need to do some research with this, but first thing, that … What are the three ways? Well, the three ways are: To increase the number of customers. So, obviously, the number of customers or clients you have, increasing That base is one way. Number two is to increase the average transactional value. So, if somebody’s buying one widget, can you get them to buy another?
Now, what do I mean by extra time. I know you’re thinking like “Doug, you know we all have 24 hours in a day. Nobody has extra time.” And that’s totally true, but let’s say you’re the average American.
This is a topic around business, and a topic I’ve had several times in the last week when I’m talking to business owners about their business model and how they actually want to get out of their business so they can become the authors of their own story. Oftentimes what happens is a business owner’s building the business as a solopreneur and they surround themselves by key people, yet they haven’t been able to take themselves out of the business. In fact, even a worst case scenario, they branded their business around their skill sets and about their name. Now their business is synonymous with them.
