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Now this morning, I got up after a rough night. Our newborn just wasn’t sleeping well so my wife and I were up and down throughout the evening. And when I finally got up to start my day, I went downstairs and noticed that the coffee hasn’t been prepped. Now, I thought about it the night before, I thought about it before going to bed, “You know what, Doug? You should just prep the coffee. Grind the beans, get the water ready. Get it all ready, so all you have to do is hit a button when you come down.”
Now, as many of you know, I’ve spent over two decades in the fitness industry, and during that time, I’ve literally worked with thousands of people. One thing that I’ve noticed over time. and I talk about it a lot. is you get two men together, they form a bond, they form a trust, they form a friendship and guess what, they turn to 14-year old buys. It’s inevitably going to happen. I’ve never seen it not happen.
Do it for the photo. Whatever it takes. Right now there’s somebody outside hiking. There’s somebody outside swimming with sharks. Why? Because they’re doing it for the Instagram photo.
Social media’s pushed us in ways that we never thought possible. There are people out there doing crazy things. They’re becoming the authors of their own story just so they could rub it in other peoples’ faces or just so they could show people how great their lives are. I think that’s fantastic.
Last night someone asked me, they said, “Doug, how do I know when I see somebody that’s actually living The Author of Your Own Story lifestyle? Give me two examples, just something that I can look at in other areas of life that I can really see.” And I said, “Easy, that’s really easy for me to do.” And they looked at me in astonishment. “Well, why was it easy?” Well one, the skater. The skater is the perfect analogy, right? You see a skateboarder and what are they doing? They’re trying tricks and they’re eating it hard. If you watch, there’s tons of YouTube videos as well as Instagram channels dedicated to this phenomenon.
That’s right. The story goes that inside a courtroom there was a really intense battle between the defendant and the plaintiff. The plaintiff told their story to the judge, and at the end, the judge said, “Wow, that’s right.” Then the defendant went up, and the defendant told their heartwarming story, as well, and the judge said, “Wow, that’s right.” Then all of a sudden the clerk looked at the judge and said, “Your Honor, they both can’t be right.” The Honor looked at the clerk and said, “Well, that’s right.”
So, in a previous episode, in fact the last one, we talked about “Who are you?” I gave you four exercises to do in your journal. During those exercises, I hope you discovered new things about yourself, and that you’re on the right path … The right path to becoming the author of your own story, and living that life of your dreams. You deserve it.
Now, who are you? I mean, if I were to ask you “who are you?”, you’d probably give me a standard response, what you do for a living, where you live, maybe a couple of your interests. But really at the core, who are you, and have you taken time to actually write that down?
So that’s one of the things I want you to do is grab your journal right now. Write down, “Who am I?” Write down what comes to your mind … What comes to your mind, and what comes through to your heart. Who are you as a person? What are your values? What are your interests? What are those things that move you and gravitate you to a higher level?
Jay Abraham has something he talks about, which is your three ways to grow a business. Now, this is something that I use in all of my businesses on a regular basis, but I especially use it for my strategic planning, and when I’m forming my 90-day goals.
So it’s very simple, and it’s going to require you to actually write some things down. So grab a blank piece of paper, and if you have your own business, you’re going to need to do some research with this, but first thing, that … What are the three ways? Well, the three ways are: To increase the number of customers. So, obviously, the number of customers or clients you have, increasing That base is one way. Number two is to increase the average transactional value. So, if somebody’s buying one widget, can you get them to buy another?
Today’s question is actually a reader’s question and it comes up when we talk about the six human needs. What the reader is asking is, “Doug, I have my list of the needs that I’m currently in,” and remember, that’s certainty, uncertainty, love and connections, significance, growth, and contribution. They have their list and they did the exercise. First of all, kudos to you. I love it when people do the work. It pumps me up. They also want to know, “Hey, look, I have my other list, right? “The list of where I want to be.” For them, in particular, it was significance that was number one, but they wanted to be in a state of love and connection more. Awesome. How do I do it? That’s the question.
The Power of Intention is a book that was written by Dr. Wayne Dyer. This book was recommended to me back in 2005, 2006, by my then business coach, who I would meet with every morning. This man was in his 70s and had built several extremely successful businesses. In fact, if you’ve ever written a check, ever written a letter, or actually if you’ve ever used a piece of software that records notes, which I won’t name the name, you’ve used and touched one of his businesses.
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