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As many of you listeners know I own two different marketing agencies. Often times when we meet with a client we ask them, “What is your statement of value?” We get blank stares, probably like you’re feeling right now. But a statement of value is simply a formula. It’s not a unique selling proposition, it’s really what value does that product or service bring to the marketplace. The formula is very simple. It’s product enables the customer to do what? We actually answer that question, then the client can almost have a one-liner. We use that across all marketing platforms.
Now, I don’t know about you, but what’s true for me is when I was younger, when I was a young business owner, I took a lot of pride in being able to solve my employees and staff’s problems. Now, whatever problems they had, I took a lot of pride in being able to actually take those problems, work with them, or just take them on as my own and then get them done. Right?
As many of you know, I coach business owners. I help coach business owners to bridge the gap before where they were to where they want to be. I help them get unstuck. It probably should be no surprise to you that many of my clients are actually coaches themselves. You see, to be a great coach, you should have a coach or mentor that’s on your side.
So what’s your theme? What’s your theme for this month, this quarter, this year? See my theme is posted right on my wall in front of me, so I can see it each and every day. Now the theme for 2018 for me, is epic growth and adventure. I drive through that theme, everything that I’m doing.
I’m recently redoing my website, dougholtonline.com. Now, this was my personal website, something that I threw up years ago as more of a way of exchanging my muses, my ideas, but I also have a backend to the website where I have mastermind groups and clients that I run. Frankly, I’ve never really paid much attention to the website itself. Over the years, it’s gotten outdated and doesn’t really reflect what I do or who I am.
I actually had an Author of Your Own Story listener reach out to me, a business owner. And what she was talking about was her potential. And I asked her a simple question. I said, “Are you living up to your potential?” And then we had silence. And I engaged that silence because I respect it. And she was thinking. She said, “Wow, you know what? No. I’m not even close to my potential.” And what I asked her is a question I’m going to ask you. One is are you living to your potential? The second question is are you doing something about you? You know, if the answer is no, then that’s a shame, right? Now all of us want to live to a certain level, a certain potential that we all have. But if you’re feeling like you’re in a rut, you’re spinning your tires over and over again and you’re not getting anywhere, then go out and do something different.
Just yesterday I was talking to another business owner. And they were telling me how overwhelmed they were. And they were looking for techniques or some kind of trick that I might have to help them get over overwhelm.
In fact, they were so overwhelmed, they were telling me they were gonna sell their business. They were just gonna give up, throw it all away. And they’ve been working at this for over two years. Blood, sweat, tears, the whole nine. And what I told them is what I’m gonna tell you
I was speaking to a business owner earlier this morning, and the topic kind of went off the rails, as they typically do with clients that I work with.
Now, what we started talking about was plant medicines, right? Maybe you’ve heard of these. Some of the most popular plant medicines that people seem to be talking about now, are Ayahuasca, and other people call it yagé, right? Now, these are plant medicines that have been used for thousands of years by indigenous tribes down in Central and South America. Most notably Columbia, Peru and Brazil. Now, what we started talking about is, this business owner was telling me, “Hey Doug, you know, I’m very successful.” And he wasn’t saying, “I’m very successful,” but he is, and I already knew he was. He’s got a nine-figure business, he’s doing well.
Now, I’m kind of a typical guy. Often times, I fantasize about saving my family. What if somebody were trying to do something bad? How would I stop them? How would I wrestle them to the ground and beat them up or do whatever I have to do to make sure my family’s protected? To be honest with you, this is something that’s kind of weird, but, admittedly, I think about this almost every single day. I play out these fantasy scenarios about me saving the day, helping rescue somebody, not even just my family. How do I make the world a better place by using my athleticism or whatever it is to go save them? I have these weird kind of action hero fantasies. I don’t know if you have these kinds of things in your head, but I certainly do.
We all have 24 hours in a day, I don’t care who you are, you have 24 hours in the day. What are you gonna do with it? Have you ever thought of this? Have you ever woke up in the morning and said, “How can I seize and conquer this day?” Maybe you’re like me? Maybe you actually follow these daily growth hacks and realize that people like myself write down our day the night before. We plan it out. How am I gonna seize these 24 hours? This precious time that I have here on earth? This precious time that I have to spend with my family? This precious time I have to build my businesses? This precious time I have to reach out and help clients and break their chains for them? Help them out with that?
7 Days to becoming the Author of Your Own Story
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