I know in the past in my business career and also my personal career, or my personal life I should say, I often drifted from one subject to another or from one area of interest to another. In business, this is probably the most profound because you saw the results of this drift in a negative way, the quickest. You would start down one lane, having an idea. Maybe it’s an idea for a business or a project or a certain demographic you want to go after in marketing, whatever it may be, and as you start on that path, you quickly lose interest and start going through something else.
If you’re listening to me on audio only, you can probably hear a running water behind me and that’s only because I’m right by the river. This is a river my wife and I take our son down to almost daily. Each and every day, we’re able to walk down here, enjoy the sun, enjoy nature and we’re able to do it almost any time that we want to.
I just got off an intake call with an old buddy of mine. This guy I’ve known gosh, almost 20 years now, and during that time, he’s actually been in the same place. Now, what he said to me was, “Doug, I’m actually exactly in the same place I am today, where I was when I last saw you,” and that was almost 20 years ago. And what he was talking about was not only in his financial life, but also in the area of his marriage, in the area of his relationships with his friends, in the area of his business. He hadn’t changed, he hadn’t grown up is really what happened.
If you’re watching this on video, you can see I’m out in the middle of nowhere with my family snowshoeing, having an absolute blast on a Friday morning. Now, if you’re listening to this, just picture a picturesque mountain pine snow-filled hillside where we are actually trekking through and you can probably hear our little baby here with me. He’s happy to be here.
We’ve had this conversation before in these daily growth hacks but it keeps coming up in conversations that I have with business owners. Just this morning, I was talking to a client of mine who owns a business and hit his target goals, hit his target goals for the end of his 30 days. Now, with each of my clients, I set a 90-day game, 90-day goals around their businesses and their personal lives. Now, this particular individual hit his goals early. Now, by all stretches of the imagination or anybody’s standards, he should be elated. These goals aren’t easy to hit. We don’t set something that just anybody could do. These are big goals that are going to move the needle.
