So train yourself to feel good. It is said that about 95% of our decisions are based on emotions, and as somebody who owns a marketing agency, this is something we leverage all the time. But how often through your day are you making decisions, conscious or unconsciously, based on your emotions? Well, if that’s statistic is correct, that’s 95% of the time. That only leaves a little 5% of the time that you’re using your rational mind to actually make a decision.
So train yourself to feel good. It is said that about 95% of our decisions are based on emotions, and as somebody who owns a marketing agency, this is something we leverage all the time. But how often through your day are you making decisions, conscious or unconsciously, based on your emotions? Well, if that’s statistic is correct, that’s 95% of the time. That only leaves a little 5% of the time that you’re using your rational mind to actually make a decision.
The spotlight effect … well, each time when you go into a social situation or you’re thinking about making a big decision, what naturally occurs to most of us is what’s called “the spotlight effect”. That’s where we think that everybody is looking on us. They’re looking at us and they’re concentrating on the things that we’re doing and the ways that we’re behaving. When the truth is this is just a way that you limit yourself from actually achieving your potential.
Now, this is a conversation I have often. How many times are you actually wasting time during your day? Now, when I have this conversation, of course, it’s usually over somebody’s goals. What I’m talking is about how much time is actually spent on social media, on Facebook just catching up on what people or doing or on YouTube watching videos that you don’t even care about, in fact, videos that leave you less inspired when you walk away? These could be music videos or how-to videos or something else. Or TV, right? How often do you sit down to watch the news for an hour or watch your favorite show for two, three, four, five hours over the time? How are times you just not being efficient, kind of like twiddling your thumbs and finding yourself just walking around your house aimlessly?
Just yesterday, I was relating to a friend a story that happened in one of my businesses. See, somebody talked about me and talked about what we were doing, and they had two parts to this story. The first part is they said, essentially, that Doug, me, was being inauthentic, that I was actually being cheesy and fake. The second part of the story is they actually said they read an article, and the process we were taking this particular client through was the wrong path, and they didn’t believe that they should go down this path.
