All of us in life have dogmas, external dogmas or ideologies that are placed upon us, things that we just assume to be true, things that we’ve always things we should do, right? You’ve heard that term in these daily growth hacks that you don’t want to should all over yourself. We have these “shoulds”. I should spend more time with my family. I should work more. I should go to the gym. I should get up at 4:00 in the morning. I should stay up ’til 2:00 in the morning working. The shoulds go on and on.
In a conversation I had with a friend of mine, we were talking about goals and how people actually strive for goals and New Years resolutions. Now often times if you look at the statistics, New Year’s resolutions just don’t play out. And why is that? It’s because a lot of us just settle. We set these goals on an arbitrary timeline and then we just settle for mediocrity right. We settle for what was or the easy path.
When you change the way you look at things, the way you look at things actually changes. Now, what do I mean by that? Well, if you’re always a grump person, or if you’re always assuming things are gonna go bad, you start to notice all the bad things in life. All the bad things are happening in your mind, your body, your soul, your relationships, your business.
I was speaking to a business owner just this morning, and we were talking about the trials and tribulations of being a business owner, and I wanted to hear his take on it. What he was telling me was like, “Doug, in our market, it’s too difficult to get new customers.” See, he was a local business owner, and what he was telling me was in his town, which happens to be Bend, Oregon, it was different. The trials and tribulations that he was facing are different than everybody else throughout the country.
Just yesterday I was having coffee with an entrepreneur and very successful business person. This person happened to be a chiropractor who had been in the practice for over 40 years. He developed several new technologies and had best selling books. But he moved his business entirely online. And when talking to him about his solution, he happened to have a solution for headaches and migraines that had been proven over years to get people permanent relief from this problem.
